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The Story of Viyella

Step into the world of Viyella, a brand that has been making waves since its establishment in 1784. With a rich history and a reputation for excellence, Viyella stands as one of the oldest and most respected names in men's and women's apparel. Starting as a fabric mill, Viyella made history in 1894 by introducing the world's first branded fabric. This exceptional blend has remained the cornerstone of the Viyella brand for over a century.

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Today, Viyella proudly embodies its British heritage, specializing in finely crafted, high-quality woven shirts made from natural fibers. Our brand represents a harmonious blend of timeless style and contemporary craftsmanship, drawing inspiration from our commitment to sustainability and exquisite tailoring. We take great pride in our dedicated team, whose passion and expertise bring our vision to life.

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Discover what sets Viyella apart from the rest as you delve into our remarkable journey. Exquisite quality, unparalleled style, and impeccable service await you. Welcome to the world of Viyella.

Viyella and Alphi Apparel

Alphi Apparel - the exclusive Canadian licensee of Viyella since the mid-1990s. In 2011, we expanded our reach to become the sole license holder for all of North America. Today, we are proudly the largest Viyella licensee worldwide. Discover our exceptional selection of Viyella products, meticulously designed, developed, and sourced by Alphi. Everything you find here has been carefully curated to ensure the highest standards of quality. Join us as we redefine fashion in North America with our premium Viyella collection.

Viyella made in Canada waxed cotton jacket

Alphi Apparel Group - Vêtements Groupe Alphi

Alphi is a prominent distributor of men’s and women’s clothing to independent retail stores, with headquarters in Montréal, Canada. Our focus is on delivering top-notch clothing from renowned brands like Leo Chevalier, Viyella, Esqualo, Sotto Sopra, Garcia, Esprit, and SportzBiz.

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Since its establishment in 1991 by Alan Knopp and Phillip Gotlieb, Alphi has emerged as a respected industry leader. We have warehouses located in both Canada and the USA.

 

Our dedication lies in offering our partners excellent products and outstanding service. With our team of experienced professionals who specialize in product development and sourcing, we are uniquely positioned to assist you in identifying new opportunities for your customers to help grow your business.

 

Our ultimate aim is to equip you with the necessary tools for success in today’s market, while also providing access to new high-quality products.

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